Do Houses Sell Themselves?
It’s hard finding the best estate agent. I’ve just seen a comment on Facebook that ‘Houses sell themselves’… It hurt. It’s not true (if it is I’ve been robbing people for the past 13 years), here’s why:
They do not value themselves at the correct level to achieve maximum interest resulting in optimum price avoiding stagnation and reduction
They do not photograph themselves to attract maximum viewings
They do not write a description that will give potential buyers just enough info, but not too much… to encourage a viewing
They do not promote themselves in the places they will be seen the most
They do not overcome people’s objections resulting in more viewings
They do not continously analyse and review the marketing and make changes where needed to avoid stagnation
They do not arrange viewings in a way to create a sense of competition and urgency
They do not carry out viewings in a way that starts and ends the viewing in the area of the house the buyer most wants in a property
They do not follow up viewings addressing people’s possible concerns and starting a negotiation
They do not negotiate the best price for themselves (on average, 4% more than a buyers initial offer)
They do not progress the sale solving the inevitable problems along the way
… an experienced, committed, expert estate agent does
All the best,
p.s. Would you like more impartial advice? Head on over to my FREE eGuides page by clicking here.
